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SEO & GEO

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AI for Marketing

How AI Saved Our Jewelry Catalog Launch

How AI Saved Our Jewelry Catalog Launch

A month passed. Still no high-resolution images. It turned out a third party was involved on their end, and it would take “some time.” Meanwhile, my sales team was stuck without printed catalogs, creating a literal “hole in my head” and, more importantly, losing sales. According to them, precisely because there was no printed version available.

Strategy Tips

ROI of Content Strategy

ROI of Content Strategy

Determine the success of content marketing: Within the content strategy, you will find metrics that show the success of your content. Some posts are created to boost sales, while others are for audience growth.

Brand & Content Creation

SEO in 2026: How to Rank When Search is AI-Driven

SEO in 2026: How to Rank When Search is AI-Driven The search landscape has fundamentally shifted. We are no longer just optimizing for a list of blue links; we are optimizing for AI Overviews (AIO) and Generative Engine Optimization (GEO). As search engines evolve...

How to Create a Buyer Persona for your Business

How to Create a Buyer Persona for your Business

This post will explore personas, why they’re essential, and how to use them to create targeted content. I also prepared a case study of building a persona for a poke bowl restaurant in Vienna. Moreover, you can find a complete content calendar for a week based on personas.