Different generation groups – explained
![Generation Y - consumer behaviour](https://elenasoroka.com/wp-content/uploads/2022/03/surface-OaD5um45Cik-unsplash-1024x683.jpg)
The big opportunity in digital marketing is targeting. Every blogger and agency is selling it as a great opportunity. However, do all parents as the target group have the same needs? Let’s take a close look at each generation’s needs to understand the full power of clever targeting.