by Elena Soroka | Jun 4, 2025 | AI- for marketing
As a content strategist, marketing manager, and brand owner overseeing five brands, I’m no stranger to stress. Two of these brands focus on high-end watch straps—leather and metal—another works with customized straps for branded timepieces, and one is a jewelry shop...
by Elena Soroka | Nov 29, 2023 | Content Strategy
In today’s digital age, social media has become a powerhouse for brand exposure and awareness. As a small business owner, tapping into the influencer market can be a game-changer. But when and why do businesses need influencers, and what can you offer them to...
by Elena Soroka | Sep 5, 2023 | Content Strategy, Trends 2026
All businessmen who think they are too intelligent ask me, “What is the ROI of the content strategy project?” I understand their point. Indeed, when we talk about business expenses, there should be, or better to say, it should be documented in the...
by Elena Soroka | Mar 31, 2023 | Popular
Which E-commerce Platform to Choose: Shopify, Wix or WooCommerce To start an online store, you need a good website to take orders, accept payments and help customers. This post compares three popular e-commerce platforms: Shopify, Wix, and WooCommerce. Later you will...
by Elena Soroka | Feb 21, 2023 | Popular
In today’s modern age, it is important for any business to have a strong online presence, especially for e-commerce web shops where the quality of website content can make or break success. In her book “Content Audits and Inventories,” Paula Land...
