by Elena Soroka | Nov 29, 2023 | Content Strategy
In today’s digital age, social media has become a powerhouse for brand exposure and awareness. As a small business owner, tapping into the influencer market can be a game-changer. But when and why do businesses need influencers, and what can you offer them to...
by Elena Soroka | Sep 5, 2023 | Content Strategy, Trends 2026
All businessmen who think they are too intelligent ask me, “What is the ROI of the content strategy project?” I understand their point. Indeed, when we talk about business expenses, there should be, or better to say, it should be documented in the...
by Elena Soroka | Mar 31, 2023 | Popular
Which E-commerce Platform to Choose: Shopify, Wix or WooCommerce To start an online store, you need a good website to take orders, accept payments and help customers. This post compares three popular e-commerce platforms: Shopify, Wix, and WooCommerce. Later you will...
by Elena Soroka | Jan 29, 2023 | Content Strategy, Segmentation & Targeting
Did you think about how your customer gets to your product? The online customer journey is a journey a customer passes before making a purchase. It is a tool that provides valuable insights into how the buyer persona interacts with a business online. By mapping out...
by Elena Soroka | Oct 30, 2022 | Content Strategy, Segmentation & Targeting
The content created for a broad audience has been made for no one. Such content will not be beneficial to your business and will not be attractive to your potential customers. When you create content for everyone (in your target group), you create content for no...
