How AI Saved Our Jewelry Catalog Launch
A month passed. Still no high-resolution images. It turned out a third party was involved on their end, and it would take “some time.” Meanwhile, my sales team was stuck without printed catalogs, creating a literal “hole in my head” and, more importantly, losing sales. According to them, precisely because there was no printed version available.
Mastering Influencer Collaboration: A Guide for Small Businesses
In today’s digital age, social media has become a powerhouse for brand exposure and awareness. As a small business owner, tapping into the influencer market can be a game-changer.
ROI of Content Strategy
Determine the success of content marketing: Within the content strategy, you will find metrics that show the success of your content. Some posts are created to boost sales, while others are for audience growth.
Content for Customer Journey Funnel
No longer is marketing about making a quick sale; it’s about creating meaningful connections, providing value at every turn, and ultimately transforming first-time buyers into brand advocates.
Review of Master’s in Content Strategy – What next ?
If there’s one thing I learned throughout my time at the COS 21 Portfolio Course, it’s this – everything is possible if you want it. Like any skill, writing is a habit that we can continually refine and improve. As I conclude this chapter, I invite you to join me on the next phase of this exciting journey.
How Much Should You Invest in Social Media Advertising?
When it comes to social media advertising, a common question that arises is, “What should be my investment amount?” To make right choices for your business, it’s important to understand how advertising investment works and all the details involved.
The Power of Mind Maps in Content Strategy Projects
In today’s fast-running world, where information overload is the norm, but I found an effective way to organize information and make it easy to remember. The mind map is a powerful tool that has become popular recently.
How to Create a Buyer Persona for your Business
This post will explore personas, why they’re essential, and how to use them to create targeted content. I also prepared a case study of building a persona for a poke bowl restaurant in Vienna. Moreover, you can find a complete content calendar for a week based on personas.
What are the seven elements of brand storytelling?
Storytelling is an ancient art that has been used to convey messages, entertain, and educate for centuries. However, creating a compelling narrative that captivates your audience can be challenging.
Shopify or Wix or WooCommerce
E-commerce is a booming industry with a low cost of entry. I will discuss the most famous e-commerce platforms, their unique benefits, and their problems to help a small business choose the right one to sell online.
Content Strategy for Boosting Your Web Shop Performance
In today’s modern age, it is imperative for any business to have a strong online presence, especially for e-commerce web shops where the quality of website content can make or break success.
Social Media for beauty business
Do you own a beauty salon? Did you know that having a social media presence is important for success? With the rise of social media, it’s more important than ever to have a marketing or, better to say, social media activity strategy.
Understanding your customer: A Guide to the Online Journey
The online customer journey is important because it helps businesses understand how customers behave before purchasing. This allows companies to see what steps customers go through and where they might drop off in the process.
Evolution of Content Marketing 2023
You still think content marketing is hype and there is no need to invest a marketing budget in a blog post, photo shoot, etc. Below I show you how old the concept of content marketing is and why it is crucial to your brand’s success.
The Hidden Mystery Behind BLOGGING WITH DYSLEXIA
This blog post will not be a simple reflection in action – but almost a confession. Confession of blogging with dyslexia. I would share a workflow that helps me overcome my fear and insecurity about writing.
Why do you create content for everyone and no one?
The content created for a broad audience has been made for no one. Such content will not be beneficial to your business and will not be attractive to your potential customers.
Who are the architects of the future?
At the same time, you must realize that the developers are not informational architects. Developers are the people who have the tools to create what you ask for. If your request is not well defined, or you do not provide a wireframe – please be ready for disappointment.
How do you become a famous photographer in one day?
You are a photographer, and you want to become famous, or maybe you wonder why some pictures on google images have the line: copywriting and creator?
What is the real price for a product photography in 2022?
Read this article if you want to find the zone of the possible agreement with your photographer. Turn your product photography into a positive experience.
Introduction – or the Q why
Welcome to my blog. If you read these lines, you can be either a small business owner, expert, or half expert in digital marketing, or maybe planning to study at FH-joanneum, or my mom (I love you).
Different generation groups – explained
The big opportunity in digital marketing is targeting. Every blogger and agency is selling it as a great opportunity. However, do all parents as the target group have the same needs? Let’s take a close look at each generation’s needs to understand the full power of clever targeting.
