by Elena Soroka | Feb 4, 2026 | Popular
SEO in 2026: How to Rank When Search is AI-Driven The search landscape has fundamentally shifted. We are no longer just optimizing for a list of blue links; we are optimizing for AI Overviews (AIO) and Generative Engine Optimization (GEO). As search engines evolve...
by Elena Soroka | Jun 4, 2025 | AI- for marketing
As a content strategist, marketing manager, and brand owner overseeing five brands, I’m no stranger to stress. Two of these brands focus on high-end watch straps—leather and metal—another works with customized straps for branded timepieces, and one is a jewelry shop...
by Elena Soroka | Nov 29, 2023 | Content Strategy
In today’s digital age, social media has become a powerhouse for brand exposure and awareness. As a small business owner, tapping into the influencer market can be a game-changer. But when and why do businesses need influencers, and what can you offer them to...
by Elena Soroka | Sep 5, 2023 | Content Strategy, Trends 2026
All businessmen who think they are too intelligent ask me, “What is the ROI of the content strategy project?” I understand their point. Indeed, when we talk about business expenses, there should be, or better to say, it should be documented in the...
by Elena Soroka | Jul 26, 2023 | Content Strategy, Segmentation & Targeting
Understanding the Customer Journey Have you ever wondered why certain brands have a fiercely loyal following while others struggle to keep customers engaged? The secret lies in understanding and executing a compelling content strategy that guides customers along their...
