Review of Master’s in Content Strategy – What next ?


If there’s one thing I learned throughout my time at the COS 21 Portfolio Course, it’s this – everything is possible if you want it. Like any skill, writing is a habit that we can continually refine and improve. As I conclude this chapter, I invite you to join me on the next phase of this exciting journey.

How Much Should You Invest in Social Media Advertising?

When it comes to social media advertising, a common question that arises is, “What should be my investment amount?” To make right choices for your business, it’s important to understand how advertising investment works and all the details involved.

How to Create a Buyer Persona for your Business

How to Create a Buyer Persona for your Business- elena soroka

This post will explore personas, why they’re essential, and how to use them to create targeted content. I also prepared a case study of building a persona for a poke bowl restaurant in Vienna. Moreover, you can find a complete content calendar for a week based on personas.

Who are the architects of the future?


At the same time, you must realize that the developers are not informational architects. Developers are the people who have the tools to create what you ask for. If your request is not well defined, or you do not provide a wireframe – please be ready for disappointment.

Different generation groups – explained

Generation Y - consumer behaviour

The big opportunity in digital marketing is targeting. Every blogger and agency is selling it as a great opportunity. However, do all parents as the target group have the same needs? Let’s take a close look at each generation’s needs to understand the full power of clever targeting.

Content Strategy

Whether you’re just starting your business or not seeing the expected outcomes, reach out to me, and together, we’ll craft a strategy that works specifically for you and your target audience. Schedule a meeting today, and start selling tomorrow.

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