Mastering Influencer Collaboration: A Guide for Small Businesses
In today’s digital age, social media has become a powerhouse for brand exposure and awareness. As a small business owner, tapping into the influencer market can be a game-changer.
ROI of Content Strategy
Determine the success of content marketing: Within the content strategy, you will find metrics that show the success of your content. Some posts are created to boost sales, while others are for audience growth.
Content for Customer Journey Funnel
No longer is marketing about making a quick sale; it’s about creating meaningful connections, providing value at every turn, and ultimately transforming first-time buyers into brand advocates.
Review of Master’s in Content Strategy – What next ?
If there’s one thing I learned throughout my time at the COS 21 Portfolio Course, it’s this – everything is possible if you want it. Like any skill, writing is a habit that we can continually refine and improve. As I conclude this chapter, I invite you to join me on the next phase of this exciting journey.
How Much Should You Invest in Social Media Advertising?
When it comes to social media advertising, a common question that arises is, “What should be my investment amount?” To make right choices for your business, it’s important to understand how advertising investment works and all the details involved.
The Power of Mind Maps in Content Strategy Projects
In today’s fast-running world, where information overload is the norm, but I found an effective way to organize information and make it easy to remember. The mind map is a powerful tool that has become popular recently.
How to Create a Buyer Persona for your Business
This post will explore personas, why they’re essential, and how to use them to create targeted content. I also prepared a case study of building a persona for a poke bowl restaurant in Vienna. Moreover, you can find a complete content calendar for a week based on personas.
What are the seven elements of brand storytelling?
Storytelling is an ancient art that has been used to convey messages, entertain, and educate for centuries. However, creating a compelling narrative that captivates your audience can be challenging.
