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Review of Master’s in Content Strategy – What next ?

Review of Master’s in Content Strategy – What next ?

by Elena Soroka | Jul 3, 2023 | Content Creation, Content Strategy

When studying a master’s program while working full-time, you need more than just resilience.Knowledge of deadlines and stress management techniques can benefit your overall well-being. The Power of DeadlinesDeadlines can have both positive and negative effects....
How Much Should You Invest in Social Media Advertising?

How Much Should You Invest in Social Media Advertising?

by Elena Soroka | Jun 5, 2023 | Content Creation, Content Strategy

When it comes to social media advertising, a common question that arises is, “What should be my investment amount?” To make right choices for your business, it’s important to understand how advertising investment works and all the details involved....
The Power of Mind Maps in Content Strategy Projects

The Power of Mind Maps in Content Strategy Projects

by Elena Soroka | May 9, 2023 | Content Creation, Content Strategy

In today’s fast-running world, where information overload is the norm, but I found an effective way to organize information and make it easy to remember. The mind map is a powerful tool that has become popular recently. I met these technics when I faced an...
How to Create a Buyer Persona for your Business

How to Create a Buyer Persona for your Business

by Elena Soroka | Apr 9, 2023 | Content Strategy, Popular, Segmentation & Targeting

Understanding the Importance of Personas You already know that understanding your customers is critical for an effective marketing strategies for your business. One of the tools that can help you do the winning marketing strategy – is a persona. All companies...
What are the seven elements of brand storytelling?

What are the seven elements of brand storytelling?

by Elena Soroka | Apr 9, 2023 | Content Strategy, Segmentation & Targeting

As children, we were captivated by bedtime stories from our parents, and as we grew older, we found our storytelling fix in movies and TV shows. But have you ever wondered why some stories hold our attention while others make us want to skip to the next scene?...
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