by Elena Soroka | Mar 31, 2023 | Popular
Which E-commerce Platform to Choose: Shopify, Wix or WooCommerce To start an online store, you need a good website to take orders, accept payments and help customers. This post compares three popular e-commerce platforms: Shopify, Wix, and WooCommerce. Later you will...
by Elena Soroka | Feb 21, 2023 | Popular
In today’s modern age, it is important for any business to have a strong online presence, especially for e-commerce web shops where the quality of website content can make or break success. In her book “Content Audits and Inventories,” Paula Land...
by Elena Soroka | Feb 15, 2023 | Branding, Content Strategy
Do you own a beauty salon? Did you know that having a social media presence is important for success? With the rise of social media, it’s more important than ever to have a marketing or, better to say, social media strategy. However, with so many marketing...
by Elena Soroka | Jan 29, 2023 | Content Strategy, Segmentation & Targeting
Did you think about how your customer gets to your product? The online customer journey is a journey a customer passes before making a purchase. It is a tool that provides valuable insights into how the buyer persona interacts with a business online. By mapping out...
by Elena Soroka | Dec 28, 2022 | Content Creation, Content Strategy
You still think content marketing is hype and there is no need to invest a marketing budget in a blog post, photo shoot, etc. Below I show you how old the concept of content marketing is and why it is crucial to your brand’s success.The content creator and...
