Introduction – or the Q why

Elena Soroka - Content strategy

Welcome to my blog. If you read these lines, you can be either a small business owner, expert, or half expert in digital marketing, or maybe planning to study at FH-joanneum, or my mom (I love you).

Different generation groups – explained

Generation Y - consumer behaviour

The big opportunity in digital marketing is targeting. Every blogger and agency is selling it as a great opportunity. However, do all parents as the target group have the same needs? Let’s take a close look at each generation’s needs to understand the full power of clever targeting.

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