by Elena Soroka | Jun 4, 2025 | AI- for marketing
As a content strategist, marketing manager, and brand owner overseeing five brands, I’m no stranger to stress. Two of these brands focus on high-end watch straps—leather and metal—another works with customized straps for branded timepieces, and one is a jewelry shop...
by Elena Soroka | Jan 29, 2023 | Content Strategy, Segmentation & Targeting
Did you think about how your customer gets to your product? The online customer journey is a journey a customer passes before making a purchase. It is a tool that provides valuable insights into how the buyer persona interacts with a business online. By mapping out...
