by Elena Soroka | Nov 28, 2022 | Popular
This blog post will not be a simple reflection in action – but almost a confession. Confession of blogging with dyslexia. I would share a workflow that helps me overcome my fear and insecurity about writing. I also want to motivate every person with dyslexia who...
by Elena Soroka | Oct 30, 2022 | Content Strategy, Segmentation & Targeting
The content created for a broad audience has been made for no one. Such content will not be beneficial to your business and will not be attractive to your potential customers. When you create content for everyone (in your target group), you create content for no...
by Elena Soroka | Jul 11, 2022 | Popular
What is informational architecture? Informational architects are those people who build/ structure information (content) in the way people understand where they are and how they can find what they are looking for. It can be information, service, or simple navigation...
by Elena Soroka | May 8, 2022 | Content Creation, Content Strategy
You are a photographer, and you want to become famous, or maybe you wonder why some pictures on google images have the line: copywriting and creator? This magic happens because of the metadata the file contains. Even if the word metadata and Expecto Patronum sound the...
by Elena Soroka | Apr 21, 2022 | Branding, Content Creation, Content Strategy
You are about to contact a product photographer and want to know how much you need to pay? I have been working as a professional photographer for the last eight years. The right pricing strategy was the key to my business growth and helped me find loyal clients. That...
