by Elena Soroka | Feb 15, 2023 | Branding, Content Strategy
Do you own a beauty salon? Did you know that having a social media presence is important for success? With the rise of social media, it’s more important than ever to have a marketing or, better to say, social media strategy. However, with so many marketing...
by Elena Soroka | Jan 29, 2023 | Content Strategy, Segmentation & Targeting
Did you think about how your customer gets to your product? The online customer journey is a journey a customer passes before making a purchase. It is a tool that provides valuable insights into how the buyer persona interacts with a business online. By mapping out...
by Elena Soroka | Nov 28, 2022 | Popular
This blog post will not be a simple reflection in action – but almost a confession. Confession of blogging with dyslexia. I would share a workflow that helps me overcome my fear and insecurity about writing. I also want to motivate every person with dyslexia who...
by Elena Soroka | Jul 11, 2022 | Popular
What is informational architecture? Informational architects are those people who build/ structure information (content) in the way people understand where they are and how they can find what they are looking for. It can be information, service, or simple navigation...
