by Elena Soroka | Feb 4, 2026 | Popular
SEO in 2026: How to Rank When Search is AI-Driven The search landscape has fundamentally shifted. We are no longer just optimizing for a list of blue links; we are optimizing for AI Overviews (AIO) and Generative Engine Optimization (GEO). As search engines evolve...
by Elena Soroka | Apr 9, 2023 | Content Strategy, Popular, Segmentation & Targeting
Understanding the Importance of Personas You already know that understanding your customers is critical for an effective marketing strategies for your business. One of the tools that can help you do the winning marketing strategy – is a persona. All companies...
by Elena Soroka | Mar 31, 2023 | Popular
Which E-commerce Platform to Choose: Shopify, Wix or WooCommerce To start an online store, you need a good website to take orders, accept payments and help customers. This post compares three popular e-commerce platforms: Shopify, Wix, and WooCommerce. Later you will...
by Elena Soroka | Feb 21, 2023 | Popular
In today’s modern age, it is important for any business to have a strong online presence, especially for e-commerce web shops where the quality of website content can make or break success. In her book “Content Audits and Inventories,” Paula Land...
by Elena Soroka | Nov 28, 2022 | Popular
This blog post will not be a simple reflection in action – but almost a confession. Confession of blogging with dyslexia. I would share a workflow that helps me overcome my fear and insecurity about writing. I also want to motivate every person with dyslexia who...
by Elena Soroka | Jul 11, 2022 | Popular
What is informational architecture? Informational architects are those people who build/ structure information (content) in the way people understand where they are and how they can find what they are looking for. It can be information, service, or simple navigation...
