by Elena Soroka | Jul 26, 2023 | Content Strategy, Segmentation & Targeting
Understanding the Customer Journey Have you ever wondered why certain brands have a fiercely loyal following while others struggle to keep customers engaged? The secret lies in understanding and executing a compelling content strategy that guides customers along their...
by Elena Soroka | Apr 9, 2023 | Content Strategy, Popular, Segmentation & Targeting
Understanding the Importance of Personas You already know that understanding your customers is critical for an effective marketing strategies for your business. One of the tools that can help you do the winning marketing strategy – is a persona. All companies...
by Elena Soroka | Apr 9, 2023 | Content Strategy, Segmentation & Targeting
As children, we were captivated by bedtime stories from our parents, and as we grew older, we found our storytelling fix in movies and TV shows. But have you ever wondered why some stories hold our attention while others make us want to skip to the next scene?...
by Elena Soroka | Jan 29, 2023 | Content Strategy, Segmentation & Targeting
Did you think about how your customer gets to your product? The online customer journey is a journey a customer passes before making a purchase. It is a tool that provides valuable insights into how the buyer persona interacts with a business online. By mapping out...
by Elena Soroka | Oct 30, 2022 | Content Strategy, Segmentation & Targeting
The content created for a broad audience has been made for no one. Such content will not be beneficial to your business and will not be attractive to your potential customers. When you create content for everyone (in your target group), you create content for no...
